Aside from saving your customers from mistaken other customers as employees, there are more to name badges that can benefit your company more. When you have your employees wear custom name badges, one that will reflect the personality of your company, you are actually opening up to them. This means that you are prioritizing transparency and is not living behind anonymity. Customers definitely prefer a company that is accountable for what it does. Further, wearing name badges does not only facilitate communication, it does so at a more personal level. By virtue of the law of reciprocity, when the customers know the name of the staff, it is more likely that the customer will pass on his/her own name when asked.