There are many businesses who have slogans that are so catchy that they work their way into everyday conversation. If you are wondering whether or not business slogans can boost your business. The answer is a simple yes. Catchy company slogans that pop into someones head mean a high likelihood that the consumer will call that company.
The fact is that there are thousands of plumbers, electricians, bakeries, and car dealerships around. You have to make your particular business stand out. One way to do this is a slogan. Years ago a well known fast food chain had a slogan that said “Where kids are king”. Though, this has not been their slogan for a great number of years, anyone who was around during that time period will instantly recall the name of this restaurant. The slogan went perfectly with this fast food restaurant. If you take the time to think, you can likely come up with a large number of slogans for businesses. The best slogans have staying power. Even when a business changes their slogans, consumers still remember them for years and years.
One problem with slogans is that not everyone is skilled with coming up with something that has staying power. Fortunately, you can hire someone to do this for you. By having a professional create your slogan, you increase your chances that it will be a hit with those who hear it, and that it will be memorable. While hiring a professional will cost you some money upfront, the rewards that you reap will more than make up for the cost in most cases.
Whether you write your own slogan or hire someone to write for you, there are some things that you should look for in a good slogan. A great slogan is short. People are not going to remember something overly long. A good slogan has a message that fits in with your brand. The message has to make sense from the consumer’s point of view. If it does not form a connection to your brand, it will not form a connection with the consumer.