Guest Concepts provides a unique selling process that will help sales consultants in the automotive industry close a deal. Number one is increasing the salesperson’s confidence. Raising gross averages is the second most important factor. Many times clients are not even concerned with the price, only the down payment and monthly payment. The salesperson will want to then suggest putting down a larger down payment to lower their monthly payment. Because the methods presented by Guest Concepts are more interactive, CSI scores will also increase, helping the salesperson reach important goals.