It is often not without a lot of pain and struggle that a business turns out a positive return on investment for its marketing activities. The organizational learning process continues without end it seems, and especially when it comes to learning which types of promotion to target. This is a tough reality that managers face, and one that is not easily answered. But with a new line of marketing professionals available to help manage through this jungle, finding success no longer has to take years to decipher. Techniques involving complex metrics and marketing mix modeling have revolutionized the way businesses use marketing to create ROI even at the early stages of the business life cycle.

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